From a now-hilarious 1995 Newsweek article:
Then there’s cyberbusiness. We’re promised instant catalog shopping–just point and click for great deals. We’ll order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will become obselete.
There are quite a few other, equally giggleworthy quotes in this article, but it just goes to show you how difficult it is to predict the future. The one thing it seems you should never do is assume that the level of technology will remain static.
Contrast this with "The Space Merchants," which predicted product placements and other intrusive advertising back in 1952, but also predicted we’d terraform Venus. Still waiting on that part, I guess.
Edit: Forgot to mention, saw this at BoingBoing.